Gwyneth Paltrow

Gwyneth Paltrow, Apple Music, & Fayr's Big Night

It's been a whirlwind few days here at Fayr!

Michael, our fearless founder and CEO, was featured on an episode of Apple Music's new show, Planet of the Apps. The brief summary: it was the opportunity of a lifetime!

You can watch the full episode here or read our recap below (warning: spoilers!).

The Premise

Planet of the Apps gives app creators the chance to be mentored by four celebrity with knowledge of creating influential, highly successful businesses and brands: Jessica Alba, Will.I.Am, Gwyneth Paltrow, and Gary Vaynerchuk.

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The Pitch

App creators have only 60 seconds to pitch their app while riding down an escalator to get at least one of the advisors interested. If an advisor is potentially interested, the app creator then has a chance to demo the app and answer additional questions.

The Match

Michael blew all the mentors away, with all four wanted to mentor him (see their names in green above)!

The advisors then had their turn to pitch Michael on why they would be best able to help him out and guide the business. He ended up selecting....

The Mentor

....Gwyneth Paltrow

As the massively successful founder of Goop, an Academy Award Winning actress, and the separated mother of two kids who has created a deeply positive relationship with her co-parent, it was Michael's dream to work with Gwyneth and utilize her experience to make Fayr stronger.

With Gwyneth's guidance over 6 intensive weeks, Fayr pivoted from an app to strictly reduce legal fees and provide court admissible information to a lifestyle brand focused on helping make life as easy, amicable and positive as possible for co-parents.

Pitching a VC

Gwyneth introduced Michael and Fayr, and stood by his side as he pitched the venture capital fund, Lightspeed Venture Partners.

While Lightspeed did not invest in Fayr on that day, the episode fades out as Gwyneth promises Michael: "I'm still going to be your partner and I'm still going to help you in any way I can."  

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Fayr's Favorite Partner

True to her word, Gwyneth remains on the team as Fayr's senior advisor and north star. She and Michael recently celebrated the launch of Planet of the Apps at the SoHo house in NYC.

Want to watch the full episode?

Check it out on Apple Music.